Key elements of email marketing: When beginning email marketing understanding the individual elements of what makes up an email strategy is really important. Let's go over these key elements. The first element to know and to understand is your target....

How to Create an Email Marketing Strategy? Adding email into your existing marketing efforts can be seamless while increasing your brand's awareness, driving traffic to your website and boosting your bottom line. Your first step to integrating email marketing is...

What is email marketing and its benefits? E-mail marketing has a potential to significantly grow your business. It will drive more traffic to your website and increase sales. Email marketing is a form of direct marketing that uses email as...

Now that we understand our business and our customer, it's time to identify how we're going to go about our online marketing. So, you may have noticed a pattern in our previous examples. Each strategy builds on the strategy that...

At this point, we've got a good understanding of our business, but now we need to understand who our customer is and where we'll find them. With our customer strategy, we're trying to do three things. The first is to...

The first in the Digital Marketing Strategy is the business strategy. Here, we wanna identify: 1. the mission statement, 2. objectives, 3. value proposition and 4. the elevator pitch. These four elements help to focus our attention and they'll make...