How to Create a Social Media Marketing Plan: Think of your plan as a key to getting to your destination, and that is achieving your business goals. Let's look at Castillo Dulce, our cake company, and help them create a...

How your customer's habits are affecting your social media strategy? One of the most important things to consider when developing your business' social media plan is picking the best channels and times to connect with your customers. In order to...

How to set social media goals? Whether you're a small bakery that wants to let clients know it can create any type of cake, or a retailer set to expand across the country, every business has goals. For some, they're...

What is Integrated Marketing? Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand. Social media marketing is based on four pillars, your customer,...

Why should businesses listen to their customers on social media? It's easy to talk, harder to listen and hardest of all to be a careful listener. To better understand the landscape current in perspective customers and where the challenges and...

How do you understand social media? Which so many people on so many different social media channels, it can be tough for a small business to get started. The key is figuring out which platforms your customers are on and...