Lesson 1 Why your business should be on Facebook?

Why your business should be on Facebook? In this article, I explain the HUGE benefits you may not know.

If there ever was a time to get your business on Facebook, it would be now.

Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways. A Facebook business page is one of the best ways to connect with your customers and build a following for your company.

Why your business should be on Facebook?

Running a Facebook business page can help your reach and connect with your existing and potential customers. There are a number of benefits of using Facebook for businesses, as well as some challenges.

Using the powerful Facebook platform is one of the best ways online to get in front of your potential and current customers.

In fact, your presence on Facebook serves as a cornerstone for your online identity. And often can be just as important as a website.

How does your business get started marketing on Facebook?

Well, you create what’s called a Facebook page. This is where you’ll publish content called posts and interact with your friends and audience as your business.

With your Facebook page, visitors can stay connected with your brand, read the latest news, participate in conversations, and share interesting content with their friends.

One of the most compelling statistics to get you using Facebook is that there are over 1 billion users on Facebook and growing.

This means that seriously, your people are on Facebook and the perk is Facebook pages are free. This is the cheapest marketing out there. Posting is free and setting up your Facebook business page does not cost you a dime.

With the Facebook page that you set up, you’re able to reach a targeted audience. So you’re able to tap into the Facebook targeting tools to help you identify, find, and target those people that are going to want to hear what you have to say.

Another benefit is called Facebook Insights. This is the Facebook analytical tool that you have access to when creating a Facebook page. This allows you to see how many new page likes you get, what posts your audience prefers, and also really specific demographic information on the people that like your content on Facebook.

With a Facebook page, you’re easily able to boost search engine optimization, or SEO. Facebook pages rank really high on Google and you can see for yourself by doing a Google search.

Try searching your own business name or a competitors and notice how high that Facebook page ranks in your Google search. Creating a page is a great way to build brand loyalty. Essentially it gives your fans a place to gather and interact with each other as well as you.

The visibility that a Facebook page creates for your brand or business is huge. You’re able to get your business in front of prospects and customers every single day.

Now it’s your turn to get your business on Facebook. I recommend heading over to the website you see here, and that’s located at facebook.com/business. Here, you’ll find a ton of free resources to get you started.

Next: How Facebook Pages work?