Lesson 3 How to create a Facebook page

How to create a Facebook page? Learn to create a Facebook Page to help promote your business online! Use this as a guide to creating a Facebook Page.

Creating a Facebook page is the first step to marketing and promoting your business on Facebook. Facebook will walk you through the creation process step-by-step but you will need to have a clear idea of what your business does, a profile picture, as well as a cover photo.

How to create a Facebook page Step by Step (2022)

Let’s walk through those steps on how to set up your own Facebook page.

First you’ll need to log into your personal Facebook account. This account will be the one associated to the page you’re setting up. It’ll also be how you can manage your page.

You’ll also be able to add in other admins once your page is set up.

Create a Facebook page

The first step will be selecting the plus icon at the top menu. This is where you can choose page and set up your page

Or Go to the page creation page: www.facebook.com/pages/create/

Here you can see that Facebook is guiding us through the page creation setup. To the right as a desktop preview. So this is how your page is going to look on a desktop. If I want to switch preview to mobile, this is how the page is going to look in this type of preview.

Facebook here is going to walk us through the steps to create the Facebook page and to get it set up quickly, you only really need three things, the page name, the category, and the description.

So we’re going to go ahead and enter the page name here. This is a very important step since the name of the page is what makes it possible for other people to find it. To help you choose a good name, you can think about how you would look for a page on that topic.

The next is the category. There are six categories in total: local place or business, company, organization or institution, brand or product, artist, music group or public figure, entertainment, and cause or community. Yours may not fit perfectly into these types, but don’t worry: choose the one that works best.

And if you choose into that box and start typing, Facebook is going to give you some recommendations for category. Note that each category will unlock a different set of page features. So try to stick to as close to what your business does as possible.

And from here, I can choose a description about what my business does, there is a character limit, so you want to keep it short and sweet.

After I’m going to choose create page.

Facebook has set up the page and now it is unlocked additional features, and it’s going to walk us through those various steps.

Add a logo and cover photo

The visual appearance of your Facebook page, is a first impression of visitor gets, and you want to get that right.

So the next step is going to be adding our images, specifically the profile picture. So this is where you’re going to add the profile picture. And you’re going to upload that from your desktop. In order to move this here quickly, I’m going to select save

And here you can see the full page, all the details and all the ways that you can customize it. Notice that main menu on the left. That’s going to open up a ton of additional functionality, but let’s focus on the images.

So here you can see the profile image needs to be added. You would simply select this camera here and you have the option to view photos and you can also edit the profile picture from here.

Up top is your banner image, and you’re going to use that edit button that shows up right on that image. And from here, you can choose a photo. You can create a slideshow as well as upload a photo.

About section

If I scroll down, it’s this “about section” that I really want to make sure is filled out.

So I’m going to choose edit details, from here, you have four different sections, your general section, how to contact you, your location and hours.

General section

So in this general section, we have our name. We have our username that we’re able to grab. So the username is going to be the URL that allows people to quickly visit and find your page. You’re going to have to find something unique.

This is like your website domain. So if someone has already taken your business name, try to be a little bit more creative while keeping it in alignment with your business.

Contact section

The contact section is going to be how your customers can contact you. If it makes sense to have a phone number, add that. If you don’t want your phone number shown, you can simply select my page doesn’t have a phone number, and that will not show up on your page. Below is where you’ll add your email and your website.

Location section

If your business has a physical address or physical location, this is where you’re going to enter it. And you can simply add in your specifications. And then Facebook is going to try to fill in the rest.

That’s really helpful to have a map for your customers if they’re going to find you at a physical location, if you scroll down, you can also select, my page doesn’t have a location if you’re an app or a website, and below that, there is some additional details that you can choose.

Hours section

To the right are your hours, make sure that you have this filled out, especially if you’re a real estate agent or a brick and mortar space that’s open Monday through Friday, nine to five, make sure that people are really clear on when you’re open and when they can visit you.

You can also come back and edit these if you have a special holiday.

Your next step to getting your page set up is to fill in as much information as possible.

Play around with a profile image, make sure that it’s something clear and really appealing to the eye. Make sure that you have your about section really dialed in and really clear about the value that you provide to your customers and just make sure that your page is a great first impression when people land on it.

Prev: Lesson 2 How Facebook Pages work?

Next: Lesson 4 How to Add a Call To Action Button to Your Facebook Page