Master the basics of digital marketing with our free course: Fundamentals of digital marketing. There are 10 modules to explore, packed full of real-world examples to help you turn knowledge into action.
Learning objectives on Fundamentals of digital marketing
- Examine the importance of the top three digital strategies for business, brand, and marketing.
- Define vital online marketing terms.
- Explore the components of the digital marketing landscape.
- Identify the uses of a marketing funnel.
- Discover the characteristics of an effective website.
- Recognize the importance behind choosing an effective domain name.
- Determine the importance of choosing a responsive design.
- Examine the fundamentals of a conversion funnel.
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape.
In this course “Fundamentals of digital marketing“, you know today’s digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
We shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads.
See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful.
This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset.
Upon completing this foundational digital marketing course, you’ll be equipped with skills and strategies that can help you navigate today’s online landscape and develop a smart plan of action.
Content – Fundamentals of digital marketing:
Lesson 1 What is Digital Marketing?
When we talk about digital marketing, we’re essentially talking about promoting your business online using a variety of channels. And these channels include search, social, video, email, and display.
Lesson 2 Digital Marketing: Definitions and terminology
Here you have it, your definitive list of must-know marketing terms. Whether you’re new to marketing or just need to brush up on some terminology, this post will share the most important marketing terms.
Lesson 3 Components of digital marketing
Everyday, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas.
Lesson 4 What is a marketing funnel?
We talk a lot about the funnel in marketing. So, before we begin to tackle the various aspects of online marketing, let’s take a closer look at the funnel.
Lesson 5 The importance of a Digital Marketing Strategy
With the majority of digital marketing being self-service, it’s easy to dive right in, and honestly, many businesses are in such a rush to take advantage of the opportunity that they fail to build out a proper strategy.
Lesson 6 Building a marketing strategy
Now that we understand our business and our customer, it’s time to identify how we’re going to go about our online marketing.
Lesson 7 How to Create a Customer Strategy
At this point, we’ve got a good understanding of our business, but now we need to understand who our customer is and where we’ll find them.
Lesson 8 How do you create a good business strategy?
The first in the Digital Marketing Strategy is the business strategy. Here, we wanna identify: 1. the mission statement, 2. objectives, 3. value proposition and 4. the elevator pitch.
Lesson 9 Why Should I Have a Website?
The website is an important piece of your digital marketing strategy. It may serve as a gateway to gather information, or the actual destination where a sale takes place.
Lesson 11 SEO
If you have looked into digital marketing in recent years, it’s possible that you’ve heard the phrase “SEO is dead.” However, nothing could be further from the truth.
Search Engine Optimization has been the lifeblood of being found through search engine searches for well over a decade and it will continue to be important for years to come.
The “dead” part of SEO is attempting to manipulate the signals that search engines use for ranking sites. In recent years, Google and other search engines have caught on to these manipulated signals and worked to minimize the effect of the manipulation and/or penalize those sites that have used those practices, especially in excess.
Lesson 12 SEM
Search Engine Marketing (SEM) is a blanket term used to describe a variety of online advertising efforts.
Like SEO, it is used to attract users to your site who will find your offerings valuable to them. When people think of Search Engine Marketing, they usually only think of the ads that are placed at the top and to the right of search engine results in search engines like Google and Bing.
However, the term is also commonly used to refer to paid advertising on social platforms like Facebook, YouTube, Google+ and Pinterest; on many websites; in many apps and throughout the digital world.
Lesson 13 Social Media Marketing
As any event planner knows, word of mouth advertising can be invaluable.
This has also been historically true for businesses. Good word of mouth can bring in new potential customers and bad word of mouth can scare them away. But do you realize just how much social media has added breadth and volume to word of mouth? Online reviews and social media conversations can make or break a business faster than almost anything else.
SMM strategists can help you set clear campaign objectives that lead to the best results in the shortest amount of time and following a few best practices can really improve your social media presence.
Lesson 14 Email Marketing
In essence, Email Marketing is a conversation between you and current or prospective customers. It can be used to attract new customers, but it can also be used to maintain a relationship between your current customers and your business.