fundamentals of marketing

We talk a lot about the funnel in marketing. So, before we begin to tackle the various aspects of online marketing, let's take a closer look at the funnel. A funnel is really just a way to represent the customer's...

Everyday, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options available to you as a marketer are almost overwhelming. Now, we're going...

Digital Marketing: Definitions and terminology. Calls to action We'll start with one of the most important pieces of online marketing, your Call to Action. This is an instruction provided to your audience as a way to provoke a response. Calls...

With the majority of digital marketing being self-service, it's easy to dive right in, and honestly, many businesses are in such a rush to take advantage of the opportunity that they fail to build out a proper strategy. Being digital...

When we talk about digital marketing, we're essentially talking about promoting your business online using a variety of channels. And these channels include search, social, video, email, and display. The internet has transformed the way that people buy products or...