Now that we understand our business and our customer, it's time to identify how we're going to go about our online marketing. So, you may have noticed a pattern in our previous examples. Each strategy builds on the strategy that...
At this point, we've got a good understanding of our business, but now we need to understand who our customer is and where we'll find them. With our customer strategy, we're trying to do three things. The first is to...
The first in the Digital Marketing Strategy is the business strategy. Here, we wanna identify: 1. the mission statement, 2. objectives, 3. value proposition and 4. the elevator pitch. These four elements help to focus our attention and they'll make...
We talk a lot about the funnel in marketing. So, before we begin to tackle the various aspects of online marketing, let's take a closer look at the funnel. A funnel is really just a way to represent the customer's...
Everyday, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options available to you as a marketer are almost overwhelming. Now, we're going...
Digital Marketing: Definitions and terminology. Calls to action We'll start with one of the most important pieces of online marketing, your Call to Action. This is an instruction provided to your audience as a way to provoke a response. Calls...
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