Now that we understand our business and our customer, it's time to identify how we're going to go about our online marketing. So, you may have noticed a pattern in our previous examples. Each strategy builds on the strategy that...
At this point, we've got a good understanding of our business, but now we need to understand who our customer is and where we'll find them. With our customer strategy, we're trying to do three things. The first is to...
The first in the Digital Marketing Strategy is the business strategy. Here, we wanna identify: 1. the mission statement, 2. objectives, 3. value proposition and 4. the elevator pitch. These four elements help to focus our attention and they'll make...
With the majority of digital marketing being self-service, it's easy to dive right in, and honestly, many businesses are in such a rush to take advantage of the opportunity that they fail to build out a proper strategy. Being digital...
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