content marketing

How to Start Content Marketing. Before you can embark on any marketing activity for your business, you must understand the big picture. You need a strategic direction and SMART objectives, that is, objectives that are specific, measurable, attainable, relevant and...

What is content marketing? Content marketing is a strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action. Let's break that down....