The website is an important piece of your digital marketing strategy. It may serve as a gateway to gather information, or the actual destination where a sale takes place. It's an opportunity for a visitor to discover what makes your...
We talk a lot about the funnel in marketing. So, before we begin to tackle the various aspects of online marketing, let's take a closer look at the funnel. A funnel is really just a way to represent the customer's...
Everyday, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options available to you as a marketer are almost overwhelming. Now, we're going...
Digital Marketing: Definitions and terminology. Calls to action We'll start with one of the most important pieces of online marketing, your Call to Action. This is an instruction provided to your audience as a way to provoke a response. Calls...
Before you can embark on any marketing activity for your business, you must understand the big picture. You need a strategic direction and SMART objectives, that is, objectives that are specific, measurable, attainable, relevant and related to time. The other...
What is content marketing? Content marketing is a strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action. Let's break that down....
Recent Comments