fundamentals of marketing

marketing funnel
fundamentals of marketing

What is a marketing funnel?

We talk a lot about the funnel in marketing. So, before we begin to tackle the various aspects of online marketing, let's take a closer look at the funnel. A funnel is really just a way to represent the customer's...

Components of digital marketing
fundamentals of marketing

Components of digital marketing

Everyday, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options available to you as a marketer are almost overwhelming. Now, we're going...