Why Should I Have a Website
Starting with your website

Why Should I Have a Website?

The website is an important piece of your digital marketing strategy. It may serve as a gateway to gather information, or the actual destination where a sale takes place. It's an opportunity for a visitor to discover what makes your...

Components of digital marketing
fundamentals of marketing

Components of digital marketing

Everyday, more and more marketing opportunities present themselves online. And this is because people are creating and adopting new technologies and exploring new ideas. The amount of options available to you as a marketer are almost overwhelming. Now, we're going...

How to Start Content Marketing
content marketing

How to Start Content Marketing

Before you can embark on any marketing activity for your business, you must understand the big picture. You need a strategic direction and SMART objectives, that is, objectives that are specific, measurable, attainable, relevant and related to time. The other...

What is content marketing
content marketing

What is content marketing?

What is content marketing? Content marketing is a strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the objective of driving profitable customer action. Let's break that down....

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